Piercing Pagoda Rebrand
Since 1969, Piercing Pagoda has been widely-known as the gold kiosk leader in shopping malls across the United States and Puerto Rico. It has grown from a single retail location to roughly 780 kiosks and remains the core ear piercing business today. As part of a broad repositioning, the chain’s name changed to Banter by Piercing Pagoda. The relaunch included expanding and opening as many as 100 new Banter locations in malls in 2021, with roughly half of those being enclosed stores.
The brand name invokes the excitement of playful conversation, giving us an interesting start point to develop the system.
The process involved exploration of wordmarks, color palettes, symbols, iconography, digital applications and a look into content activation for their 2021 Holiday Campaign. Additionally, we worked in the redesign of their current kiosks and signage.
Our iconography system is dainty
and slick. Their fine detail brings
us back to jewelry in every corner.
Our gilded icons are our hero icons, making a piece of communication very special and our functional icons are utilitarian and mainly found digitally.
Our gilded icons are our hero icons, making a piece of communication very special and our functional icons are utilitarian and mainly found digitally.
Renders
Mall Kiosk &
Jewelry Trays
Mall Kiosk &
Jewelry Trays
Rebrand in situ
Photo credits: Banter California, Banter Georgia, Banter New York
Credits:
Client:
Banter by Piercing Pagoda
Agency:
Red Antler
Executive Creative Director:
Jenna Navitsky
Creative Directors:
Lindsay Brillson, Ada Mayer
Design Director:
Margherita Urbani
Strategy:
Marni Kane
Art Directors:
Elisa Werbler, Olivia Ewing
Copywriters:
Cat Williams, Helen Gallagher
Designers:
Bex Zank, Jenn Flores
Industrial Designers:
Christian Poulsen, Lorraine Glover, Kaeo Helder
Production:
Spang