Piercing Pagoda Rebrand

Originally known as Piercing Pagoda, the brand has been a mall staple since 1969. In 2021, it relaunched as Banter, expanding its footprint and evolving into a more expressive, retail-forward experience. Think of Banter as a fine-jewelry playground rooted in self-expression. The identity balances edge with ease, led by a custom wordmark featuring refined serifed letterforms. A vibrant palette introduces expressive color grounded by softer neutrals to reflect both style and quality. The visual system carries through packaging, social, signage and branded materials, helping the brand feel consistent across every touchpoint.

Kiosks were reimagined as open stages. Sleek frames, oversized type and mirror prompts invite visitors to explore, layer and personalize. For Holiday 2021, we extended the system into content and motion with playful pairings and animated text that brought the brand voice to life.

Banter’s refreshed identity turns piercing into an open invitation built to meet a new generation where they are.