Common Tiger
Brand Identity

The outdoors has a special way of connecting you to your fullest self. But you can’t tap into all that you are if you can’t make outside spaces feel like your own. 

We developed a visual system anchored in the idea of place, drawing inspiration from geographic coordinates to evoke orientation, movement and presence. Our label and tag system builds on this foundation, functioning not just as identifiers but as design moments that celebrate the brand’s expressive and joyful ethos. Together, these elements reinforce the chair’s role as more than a product. It becomes a personal landmark offering both comfort and the freedom to inhabit outdoor spaces as your full self.