We want our consumers to look past our running heritage and consider the HyperGEL-SAITM and HyperGEL-KANTM as suitable shoes for both their lifestyle and athletic endeavors. We want this campaign to encourage and inspire movement as a form of self expression. We do this by positioning movement and body control as the key to unlocking a more self aware and mindful life.
Products: HyperGEL-SAITM and HyperGEL-KANTM and Apparel Collection
Launch Date: September 2018
Markets: North America Focus, Global Extensions
Campaign Goals:
Deliveries:
Launch Date: September 2018
Markets: North America Focus, Global Extensions
Campaign Goals:
- Drive sales of the HyperGEL-SAITM and HyperGEL-KANTM
- Drive sales of key head-to-toe look apparel items
- Build awareness of Easy Run / Training product offering amongst target audience
Deliveries:
- Key Visuals
- Retail Visuals
- Videos (Commercial + Tech)
- Site Banners
- Social
Campaign Video
30 secs
Tech Video
Role: Super Designs
Key Visuals
Digital + Print
![](https://freight.cargo.site/t/original/i/b1fc305dc481c1316be8862b0e2392f98e6b59c3ed486f6613892ed93284f49a/ASICS_HYPERGEL-SAI_KEY-VISUAL_180dpi_LANDSCAPE_4920x2390mm_TALENT-GIRL1_NO-STRETCH_TM.jpg)
![](https://freight.cargo.site/t/original/i/5989ae9af4c50918f771a0fdfd8a2b83746b06092d69c37da27e3a51358f9a31/ASICS_HYPERGEL-SAI_KEY-VISUAL_180dpi_LANDSCAPE_4920x2390mm_TALENT-GUY1_NO-STRETCH_TM.jpg)
![](https://freight.cargo.site/t/original/i/46db7cdc3cbe115b2fc66895788a1a005e414b1cb39edb61fcc864ff6be13c50/ASICS_HYPERGEL-KAN_KEY-VISUAL_180dpi_LANDSCAPE_4920x2390mm_TALENT-GIRL2_NO-STRETCH_TM.jpg)
![](https://freight.cargo.site/t/original/i/3246c2b72b414c4bc7988950d1132332449975bf310b13acaed248161afa1f06/ASICS_HYPERGEL-KAN_KEY-VISUAL_180dpi_LANDSCAPE_4920x2390mm_TALENT-GUY2_NO-STRETCH_TM.jpg)
HyperGel at BEATX Studio launch + HyperGEL Performance Footwear Launch at Celebrity Fitness + Asics Relay Marathon
Photo Credits: Asics Singapore, Asics Malaysia, Asics Relay
Video Credits: BeatX Studio
![](https://freight.cargo.site/t/original/i/1dfb9e7f37a246b76084570480ec7e8bf95d624fc97f0c16f9360de024d7428c/Asics-HyperGel-Launch-013-1068x711.jpg)
![](https://freight.cargo.site/t/original/i/8fcb5ac8a81902ff0481d3cd9a9101051b282713a1c1d49675f8c596af520832/Screen-Shot-2018-10-02-at-4.28.40-PM.png)
![](https://freight.cargo.site/t/original/i/15a36af5c7bdda3d14da5597373f3da1e9e7fb957455ad15fa264a2d3344509a/40212690_1096628610486865_3160609271118872887_n.jpg)
![](https://freight.cargo.site/t/original/i/25810b6942932788d77763bec8b9521bb5e823806baa466eed95c3f098c66942/41610837_302848667179418_7960567896760678515_n.jpg)
![](https://freight.cargo.site/t/original/i/bbbac118341afb68c6fcb9be5dd5b9da1a3bc83a40f7299b6fe6269dc519121b/41364506_255448898447604_1242049151704062685_n.jpg)
![](https://freight.cargo.site/t/original/i/00054d31bd168609b7d0b9849c076a7eb0c5d71e1f6c8338b34ffaa6fa350dff/45111492_10156822847423035_7279974956903956480_o.jpg)
Print: Magazine
Credits: Fineboys (Japan)
![](https://freight.cargo.site/t/original/i/5dfce0d67692180de255de65882d0f30da5140b8643d04db5c576d9b2fa97a6a/asicsmagazine1.jpg)
![](https://freight.cargo.site/t/original/i/e468885fd041f0ceb263457b0870acb74b9062dc19c446b310ce5d07a5d79112/asicsmagazine2_.png)
OOH
Hong Kong Tram
![](https://freight.cargo.site/t/original/i/e9fc9ec191fd1fb794e32c2b7abb60026c4fd0811af3fdd25f14cf07ca6e5331/OOHAsics.jpg)
Retail Displays
Photo Credits: Asics Meatpacking Store (Wolfgang LLC installation), Asics Jakarta, Asics Sydney (WDC Creative), Asics UK (Regent st)
![](https://freight.cargo.site/t/original/i/6578a45a1e98982dc1538ccc155783355f6d27294a81eb75202bcb0e2583904b/ASICS-9_store.jpg)
![](https://freight.cargo.site/t/original/i/ddaa661af346e03ef9da01024d04c9a11de104f4a4e663f90c945b4ae5afe49a/Screen-Shot-2018-12-05-at-11.36.09-AM.jpg)
![](https://freight.cargo.site/t/original/i/e9b9e61eca693769e2351599a650f335046d4e665cff3d8b25148fef88061108/ASICS-12_store2.jpg)
![](https://freight.cargo.site/t/original/i/1112023adfa7878dff364f82ee0b1135c9f7cd5c4eddfe95f67d738ad93e3265/IMG_6575.jpg)
Credits:
Client:
Asics
Agency:
Virtue Worldwide
Chief Creative Officer:
Cameron Farrelly
Group Creative Directorr:
Trent Rhoner
Creative Director:
Don Kim
Art Director
Mary Grace Moseley
Copywriter
Andrew Spada
Designer:
Jenn Flores
Producer:
Juliana Oniel
Photographer:
Danilo Hess
Director of Photography:
Santiago Gonzales
Director:
Lobster Eye
Client:
Asics
Agency:
Virtue Worldwide
Chief Creative Officer:
Cameron Farrelly
Group Creative Directorr:
Trent Rhoner
Creative Director:
Don Kim
Art Director
Mary Grace Moseley
Copywriter
Andrew Spada
Designer:
Jenn Flores
Producer:
Juliana Oniel
Photographer:
Danilo Hess
Director of Photography:
Santiago Gonzales
Director:
Lobster Eye