We want our consumers to look past our running heritage and consider the HyperGEL-SAITM and HyperGEL-KANTM as suitable shoes for both their lifestyle and athletic endeavors. We want this campaign to encourage and inspire movement as a form of self expression. We do this by positioning movement and body control as the key to unlocking a more self aware and mindful life.
Products: HyperGEL-SAITM and HyperGEL-KANTM and Apparel Collection
Launch Date: September 2018
Markets: North America Focus, Global Extensions
Campaign Goals:
Deliveries:
Launch Date: September 2018
Markets: North America Focus, Global Extensions
Campaign Goals:
- Drive sales of the HyperGEL-SAITM and HyperGEL-KANTM
- Drive sales of key head-to-toe look apparel items
- Build awareness of Easy Run / Training product offering amongst target audience
Deliveries:
- Key Visuals
- Retail Visuals
- Videos (Commercial + Tech)
- Site Banners
- Social
Campaign Video
30 secs
Tech Video
Role: Super Designs
Key Visuals
Digital + Print
HyperGel at BEATX Studio launch + HyperGEL Performance Footwear Launch at Celebrity Fitness + Asics Relay Marathon
Photo Credits: Asics Singapore, Asics Malaysia, Asics Relay
Video Credits: BeatX Studio
Print: Magazine
Credits: Fineboys (Japan)
OOH
Hong Kong Tram
Retail Displays
Photo Credits: Asics Meatpacking Store (Wolfgang LLC installation), Asics Jakarta, Asics Sydney (WDC Creative), Asics UK (Regent st)
Credits:
Client:
Asics
Agency:
Virtue Worldwide
Chief Creative Officer:
Cameron Farrelly
Group Creative Directorr:
Trent Rhoner
Creative Director:
Don Kim
Art Director
Mary Grace Moseley
Copywriter
Andrew Spada
Designer:
Jenn Flores
Producer:
Juliana Oniel
Photographer:
Danilo Hess
Director of Photography:
Santiago Gonzales
Director:
Lobster Eye
Client:
Asics
Agency:
Virtue Worldwide
Chief Creative Officer:
Cameron Farrelly
Group Creative Directorr:
Trent Rhoner
Creative Director:
Don Kim
Art Director
Mary Grace Moseley
Copywriter
Andrew Spada
Designer:
Jenn Flores
Producer:
Juliana Oniel
Photographer:
Danilo Hess
Director of Photography:
Santiago Gonzales
Director:
Lobster Eye