![](https://freight.cargo.site/t/original/i/d7dbb601031d8bf3e10a185a61140659e305304165bd8df25f3a539fabf92af2/Page-16.jpg)
Odeko Rebrand
Odeko is Tools intentionally designed to help local coffee shops, cafés, and bakeries operate and grow.
The goal is to build the only farm-to-customer platform that makes it easier and cheaper for local suppliers and retailers to run their businesses, while offering unparalleled convenience and education for their customers.
This was a project that involved a crossover between brand and digital. The process involved developing a new identity and whole graphic system for their re-launch. I worked closely with the digital team to make sure the visual language was streamlined across web and product.
Deliverables
— Brand Strategy
— Brand Identity
— Brand Guidelines
— Website Design
![](https://freight.cargo.site/t/original/i/ff33dc3e3241bbf0d7a647dd5d89673481aef1a684d968c6c9cd2d8f319476be/introslide2.gif)
![](https://freight.cargo.site/t/original/i/a10c2e8ce5937abf544e08f29029cfa4ed7e239a6c675c68de7d969e99650434/Odeko-Brand-Guidelines-app-8.jpg)
![](https://freight.cargo.site/t/original/i/1c1a04274cd3d53d9903c8965ecba8709fd70e7cbb0e95d3564bb3aa411f8793/Odeko-Brand-Guidelines-app-2.jpg)
![](https://freight.cargo.site/t/original/i/436544c74613079dd0f6fa5aa9433beca451d4dceef3a0f9a835f2c97b939232/Odeko-Brand-Guidelines-app-11.jpg)
![](https://freight.cargo.site/t/original/i/8f6170a4288c5752a944c282a3ddc709b92dda6ee2e997aaca241f2b58d6b968/Odeko-Brand-Guidelinesidea.jpg)
![](https://freight.cargo.site/t/original/i/4659198d2a244d326e2c6669e2fc6c85a48987cf099f9b351fd4be7157eef866/Odeko-Brand-Guidelines-app-12.jpg)
![](https://freight.cargo.site/t/original/i/cd277245b6f02a1f90c581efe77e20fd671ff3ceb29f08d0c52355a41ba3a7c3/snapvid.gif)
![](https://freight.cargo.site/t/original/i/40d9c4f36424b11236e28225228b08d474514c406335eccd134670f074866f3f/Odeko-Brand-Guidelines_swag.jpg)
Credits:
Client:
Odeko
Agency:
Red Antler
Executive Creative Director:
Jenna Navitsky
Creative Directors:
Erin Collis
Strategy:
Mariel Nardi
Brand & Digital Designers:
Savannah Walker, Jenn Flores, Trista Yard