for running. A shoe for walking. A shoe for skateboarding.
How do you celebrate a shoe that isn't the best athletic or most stylish?
By paying homage to the mundane moments of life
The ASICS HyperGEL-YU™ isn’t a shoe for something.
It’s the shoe for everything.
![](https://freight.cargo.site/t/original/i/17f6102f120e1318b6dae38982195fb7015f0af523328689664ad28a914ba902/ASICS_HYPERGEL-YU_KEY-VISUALS_PRINT_THE-WASH.jpg)
Credits:
Client:
Asics
Agency:
Virtue Worldwide
Chief Creative Officer:
Cameron Farrelly
Group Creative Director:
Trent Rhoner
Creative Director:
Jessica Toye
Associate Creative Director:
Heather “McT” McTavish
Art Directors
Mary Grace Moseley & Joe Ferraro
Copywriter
Will Stallmeyer
Designer:
Jenn Flores
Producer:
William Crouse
Photographer:
Amy Harrity
Production Company:
Goldteeth & Co
Director:
Steven Brahms
Editor:
Jojo King
Client:
Asics
Agency:
Virtue Worldwide
Chief Creative Officer:
Cameron Farrelly
Group Creative Director:
Trent Rhoner
Creative Director:
Jessica Toye
Associate Creative Director:
Heather “McT” McTavish
Art Directors
Mary Grace Moseley & Joe Ferraro
Copywriter
Will Stallmeyer
Designer:
Jenn Flores
Producer:
William Crouse
Photographer:
Amy Harrity
Production Company:
Goldteeth & Co
Director:
Steven Brahms
Editor:
Jojo King