Typical athletic shoe marketing is all about the niche. A shoe
for running. A shoe for walking. A shoe for skateboarding.

How do you celebrate a shoe that isn't the best athletic or most stylish?
By paying homage to the mundane moments of life

The ASICS HyperGEL-YU™ isn’t a shoe for something.
It’s the shoe for everything.










Credits:

Client:
Asics

Agency:
Virtue Worldwide

Chief Creative Officer:
Cameron Farrelly

Group Creative Directorr:
Trent Rhoner

Creative Director:
Jessica Toye

Associate Creative Director:
Heather “McT” McTavish

Art Directors
Mary Grace Moseley & Joe Ferraro

Copywriter
Will Stallmeyer 

Designer:
Jenn Flores

Producer:
William Crouse

Photographer:
Amy Harrity

Production Company:
Goldteeth & Co

Director:
Steven Brahms

Editor:
Jojo King